A female hand is holding a smart phone in a stadium to take pictures of a sporting event

Telecom Providers Prepping for Super Bowl 2018

    Telecom Providers Prepping for Super Bowl 2018

    Cell phone companies began preparing for Super Bowl LII well over one year before the game was even scheduled to kick-off. Why? The reason is simple; they want to offer the fastest internet speeds, clearest connections and fewest dropped calls compared to their competitors. In order to achieve these goals, telecom providers are deploying small cell and distributed antenna systems. These are radio nodes that are placed on utility and light poles and traffic signals. They are also known as signal boosters.

    The main goal of telecom providers is to boost the signal and network capacity inside a designated area. For example, providers want this to happen along dense city blocks where cell service and reception can be susceptible due to the tall buildings. They hope to achieve this goal by reducing the congestion on large cell towers.

    The Super Bowl is scheduled to hit Minneapolis, Minnesota in 2018. This means that telecom providers now have less than six months to get their new infrastructure in place. The company that offers the best signal will be the winner when the Super Bowl is being played.

    “Fast service is so important these days, for businesses, for residents and for visitors,” Marie Ellis said. Ellis is the public affairs director with the St. Paul Area Chamber of Commerce. “We want families at the Winter Carnival to be able to post their cute pictures on social media or send them to grandma quickly and easily,” Ellis said. “We want people in town for the Super Bowl next year to show their friends how fantastic our region is, and that requires good coverage.”

    Licensing might be a bit of a hurdle, especially in St. Paul, which is part of the Twin Cities with Minneapolis. Verizon asked St. Paul if it could install cellular antennas on the tops of street lights across the city two years ago. The city obliged, but put a $600 per light price tag on the project for annual rent.

    More recently, T-Mobile made the same request in St. Paul, but the rent increased from $7,500 to $8,500 per pole annually. T-Mobile is still involved in negotiations with the city for the rent amount, which began in the fall of 2016.

    In order to ease the burden of licensing, Verizon, T-Mobile and AT&T are all working on proposed state legislation that would provide the telecom companies with quick, easy access to municipal rights-of-way across the state of Minnesota. In return, the companies would only have to pay a nominal fee or none at all.

    In a statement, vice president of the CTIA, Jamie Hastings, said, “The wireless industry is more likely to invest in a state or locality where zoning has been streamlined, and we are eager to work with policymakers at every level to support this investment.”

    Contact the experienced and friendly team at Cadsourcing in New York City today to have all of your telecom provider questions answered. They can be reached using the contact form on their site or via phone at 888-851-2047.