New York, United States - July 5, 2013: Verizon building in New York. Verizon is a large American broadband and telecommunications company with 110.9 billion USD in revenue (2011).

Largest Small Cell Deployment in the U.S. Claimed by Verizon

    Largest Small Cell Deployment in the U.S. Claimed by Verizon

    According to Verizon, the company has claimed the largest deployment of small cells in the entire United States. Even though other companies get more attention for their deployment of small cells, it seems as though Verizon believes it has captured the market in the country. Small cells are a target for all the operating companies in the United States, especially when it comes to urban areas and improving network performance and capacity.

    In an online podcasted interview, the VP of network for Verizon, Mike Haberman, said the following about the company and its hold on deployments of small cells in the country:

    “We are a leader in small cell deployments. We have, quite frankly, the largest small cell deployment in the country.”

    According to Haberman, small cells complement traditional macrosites, which enables mobile carriers to fill gaps that are small in stature. Small cells also allow carriers to transmit higher amounts of data in locations where towers don’t have strong sufficiency.

    Haberman went on to explain his comment even further with an example:

    “Think of it this way: The macrocells are sort of the umbrella network, and the small cells are underneath the umbrella network to provide the capacity needed. We’ve been doing this for many years. We’ve been on utility poles, we’ve been on traffic lights, and we’re putting the small cells on those locations.”

    Verizon has typically played it close to the vest when it comes to discussing deployment of small cells to upgrade the performance and capabilities of its network, which is unlike other carriers. For example, AT&T made it publicly known that it was deploying 40,000 transmitters before 2015 came to an end. Despite the public announcement, AT&T did not come close to the 40,000 deployments.

    Another mobile carrier, Sprint, also continues to boast its efforts to the public. The company discussed its rollout of 200 transmitters for small cells throughout Manhattan.

    Companies, Verizon included, will continue to increase their need for small cell deployment in order to keep up with the demand of their unlimited data plans. The plan was announced by Verizon in February of 2017, which lets them compete directly with plans offered by AT&T, T-Mobile, and Sprint.

    Haberman concluded the interview by offering the following:

    “We wouldn’t have launched (unlimited data) if we didn’t think we could support it,” he said. “Our proposition is that we’re giving you unlimited and we’re doing it the right way. We’re making sure we’re planning for it, designing for it, engineering it, so the service you expect to get or have gotten in the past, you expect to get with this plan.”

    Haberman acknowledged that Verizon will need to keep up with other technologies like MIMO and carrier aggregation in order to continue to improve the strength of their LTE network.

    Not sure what the deployment of small cells means for your company’s network? Contact the friendly and knowledgeable staff at Cadsourcing in New York to get answers to all of your questions. Call the office today at 888-851-2047.