2d-rendering

The Importance of Project Rendering

    Why is Project Rendering Essential to Your Project?

    Aesthetic camera angles focusing in on a product with a soft background glow. Hyper-saturated colors with eye catching animations of a product. Do these descriptions ring a bell? Everyone that has ever been exposed to product advertising, anything from consumer electronics to sports cars, has seen some variation on the theme of similar scene designs. As something that used to be done meticulously by hand, painstakingly communicating product features through perspective angles with strategic use of gradient markers, the concept of rendering has evolved with technology to create stunning digital product scene renderings through 3D rendering software such as Photoview 360, Fusion 360, and many more. In order to understand the importance of rendering your projects, we will discuss the basics of rendering, how it fits into your design workflow, and the practical benefits from incorporating project rendering from the beginning.

    What is rendering?

    Rendering, also referred to as image synthesis, is the process of taking a 2D or 3D model and generating a photorealistic representation of the model, usually including a background scene, descriptive camera views, and strategic placement of spotlights. The appropriate 3D rendering software is determined by your starting model, either a 2D sketch or a 3D model. If you have a 2D sketch say from an industrial designer, you can easily take that to the next level with a project rendering. By taking a scan of the sketch and importing it into a program such as Photoshop, you can clean up any sketch lines and then add appropriate colors, light hues, and even perspective manipulated decals to your sketch to create a project rendering. On the other hand, if you have a 3D model, then you can use 3D rendering software such as Photoview 360 or Fusion 360 to create a rendered scene. On the model itself, you can choose color, material property, decals, etc. to get the minimum realistic representation. In order to make the rendering photorealistic, adding a background scene and adjusting the light settings allows for material properties such as gloss, matte, or metallic to come through. Project rendering definitely requires skill, but also has an artistic component which can be invaluable throughout your design workflow.

    When should you render your project?

    This depends on the type of project, but most projects definitely benefit from rendering towards the beginning when going through concepts, again when going into production, and then once more when the BOM is fairly comprehensive and complete.

    Why is project rendering preferred?

    At all points throughout the project cycle you are balancing time and cost. Up to a certain point, product rendering is cheaper than building. For example, when down selecting concepts, prototyping twenty plus ideas can get pretty expensive pretty fast; however, a 3D rendering when done well saves on both material cost and time, both from the building standpoint and the decision timeline. A caveat is that just because something looks amazing when rendered does not mean that it will work. This is why rendering once again with engineering iterations is a good checkpoint. At the end of the day, project rendering allows you to convey your designs in a clear, concise, and stunning manner. Different from a physical prototype, but just as effective, project rendering will provide you with a design language that can communicate both the artistic and technical elements of your project.

    Want to learn more about how project rendering can help your next endeavor? Cadsourcing understands the importance of photorealistic rendering before getting into costly manufacturing. Contact us today to get started.